Advanced Corporate Concept Kickoff

This assignment was written by Jessica Ainsworth-Truong for use in post-secondary education.  This assignment is not to be used by others without written consent.

Objectives:

  • Create a viable concept based on the senses
  • Explore smell as an interior design element
  • Explore touch as an interior design element

Assignment

Your team has been provided with a signature scent from your client, Tonique.  Keep their mission statement in mind.

Address the senses, nurture the spirit…of the body…of the world… 

Create a brief concept statement and an 18×24 concept board using this fragrance as your inspiration.  The concept must address the senses of smell and touch.

The concept board must include the following

  • Color palette
  • Texture palette
  • Images inspired by the scent

Grading Criteria

  • addresses scent
  • addresses touch
  • development
  • care of craft

This assignment is to start your concepting process.  This concept will be developed through the schematic phase.

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